Diffusion of Innovations


The commerce website, Etsy, was founded in June of 2005. It is known as the website people can go to create their own small businesses and sell personally created items to any consumers. With the large number of businesses that operate on Etsy, there is never a shortage of creative, personalized items one can buy. It is the go to place for many people that are looking for a customizable gift due to their wide category range and vast options. 
As of 2018, Etsy has gathered a revenue of $603.7 million. It became very popular so quickly and was adapted by so many people early one because of how convenient and easy it is to you. There are quite a few people who create items they would like to sell but have no desire to open up a physical store or their own website. Etsy provides an easy way for them to sell their homemade items to a very large customer base.
            The only downside to the website I can see is how many people sell very similar items which can occasionally make the website seem rather cluttered. Due to how quickly Etsy has grown, the large amount of people opening stores can lead to an extensive variety of each item which can have its own positive and negative effects. While it can be confusing, the large variety can give people quite a few options to choose from which should make it easy for them to find exactly what they are looking for.

            Click here to go explore the website and learn more about the many different features that make it what it is.

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